Do you confused about the marketing term? And want to clear your misconceptions about marketing? No worries. Today I am here to talk about marketing.
This article will be helpful for employees, freelancers and entrepreneurs.
Marketing is a key skill that everyone should learn. If you want to grow in your career marketing will help you in that. It does not matter that we are coming from which field background, If we know how to market the skills or product then no one can stop us from growth.
To make revenue we need to change our thinking perspective first. We can think of 1 crore as selling 10000 products worth rupees 1000. When we think like this way the goal will seem to be quite possible.
What is Marketing?
People think like marketing is just selling products in different ways, But it is not like that. Actually, marketing is a science and starts before developing the product itself. Now the question comes to mind, How marketing will help us before product development. Let’s Imagine we know the need of the customers, the price range in between they can do purchase then we can decide what to manufacture and how to manufacture.
Now we know what marketing is. Its time to understand the difference between digital marketing and traditional marketing.
Digital Marketing vs Traditional Marketing
In digital marketing, we need to use different marketing funnels which helps us to reach and track people.
CATT Marketing Funnel
The marketing funnel is used to reach, track and make purchases by customers. Different funnels are used according to the type of product and customers. One of those is a CATT funnel.
Wealth is n power CATT. Where,
n – Niche
C – Content
A – Attention
T – Trust
T – Transaction
In the CATT funnel we need to create the content first, Then drive the potential customers to content and get the attention of the customers. Once customers get attracted to your content make a connection with them and add them to your list.
Now, our potential customers got our attention, let’s build trust in the customer’s minds. Building trust is the most important part of marketing because once we build trust in the brand then customers feel free to do purchases.
Once we built trust in the customer’s mind now it’s time to introduce customers to our product that they already need and they already have trust with your brand. The final stage of the funnel is the transaction.
But the responsibility of the marketers does not finish with the transaction. Actual responsibility starts the transaction. Taking feedback and trying to give more are the next responsibilities of the company.
Integrated Digital Marketing
Up to now, we discussed the working of the marketing funnel. Now, we are going to discuss integrated marketing.
What is integrated marketing?
In digital marketing, we need to use the different digital platforms according to the potential customer reach. But in this process so many marketers use it but in the wrong way.
let us consider we are using social media platform for marketing, In this case, we are showing ads to the potential customers but we are using this solo platform to make transactions that are not sufficient.
Customers can not buy directly through a single platform. For building trust, we need to interlink the different platforms to show single content and then try to sell a product. This marketing is known as integrated marketing.
Personal Branding
While doing business building a personal brand is also important because it helps people to recognise you and remember you.
Let us consider Elon Musk his following is much larger than SpaceX and Tesla. Personal branding helps us to separate out from the market crowd.
When we approach customers with a personal name than the company name it feels more trustworthy. People get attracted to another person talking through digital media rather than the company logo.
We can develop other brands with the help of a personal brand. There are some disadvantages with the personal brand as a personal brand can not be sold. but it has advantages like it will help to develop other so many brands keeping personal influence at the Centre.
How to build a personal brand?
We can build personal brands step by step. First of all, learn the things in which you want to work. After learning start working practices which will help in increase in knowledge. The next step is to write about the things you learned with the practical experiences. Now start consulting the people one on one.
After consulting people you feel confident about your knowledge. Now with the next step, you can start mentoring people which is many to one form. You are known to face now and finally, you can start your company to serve people.
How communication skills help in marketing
In marketing, the main thing is how you convey your message to your potential customers. And here communication skill comes into the picture. The command of the language has nothing to do with communication. Having command of language is a good thing but it is not a communication skill. A person who knows the basic language can also make a good deal.
The main key of communication is building trust in the other person’s mind. This trust will build a good bond between the two persons.
Listening is also part of communication skills. Let’s imagine you are meeting with the person and who is talking without taking a break and he/she not giving any chance to you for talking certain words.
How will it feel?
Of course, you will be not ok with talking with a person like that. And in another case, if you and person with whom you are meeting talking and giving chance to another one for speaking also, that will make the good conversation.
So, that’s my some words about the marking. If you have some doubts or suggestions let me know in the comment box.